This year, Créé proudly returned to one of the beauty industry’s biggest stages — IBS New York 2026 — and once again, it was an unforgettable experience.
For Créé, IBS is more than just a trade show. Over the years, it has become part of our brand’s journey and tradition — a place where creativity, innovation, education, and the beauty community come together.
From the moment the doors opened, our booth became a meeting point for hairstylists, salon owners, creators, educators, influencers, and beauty professionals from all over the industry. The energy throughout the event was incredible, and being surrounded by so many passionate artists and professionals reminded us why we love what we do.
A Stand That Reflected the Créé Vision
Our booth was designed to reflect the essence of Créé:
clean luxury, professional performance, and modern beauty innovation.
Throughout the week, visitors explored our professional collections, including:
Reveal professional color system
Keratin and repair collections
Hair masks and treatments
Professional styling products
Salon essentials and tools
The response we received was amazing. Watching visitors experience the products in person, test formulas, ask questions, and share their excitement with us made the entire event even more special.
The atmosphere around the booth never slowed down — live demonstrations, creators filming content, professional conversations, networking moments, and new visitors discovering Créé for the very first time.
Taking the Main Stage
One of the biggest highlights of IBS 2026 was being featured on the main stage.
Watching talented artists create live transformations in front of a packed audience was truly unforgettable. From professional styling demonstrations to educational presentations and creative techniques, the stage became a celebration of artistry and innovation.
The crowd energy was incredible.
Seeing attendees gather around the stage, interact with the presentations, and experience Créé live was one of the proudest moments for our team.
It wasn’t only about showcasing products — it was about sharing the passion, creativity, and vision behind the brand.
More Than Products — Building Community
What makes IBS special for Créé has always been the people.
Over the years, IBS has allowed us to connect with salon professionals, educators, distributors, creators, influencers, and loyal customers who continue to support and grow with our brand.
Every conversation, every interaction, and every connection reminds us how powerful and inspiring the beauty community truly is.
The support we received throughout the event meant everything to us.
Looking Ahead
IBS is not simply an event for Créé anymore — it has become a tradition.
Returning every year allows us not only to showcase our newest innovations, but also to celebrate how far the brand has come and continue building meaningful relationships within the beauty industry.
We’re leaving New York inspired, motivated, and more excited than ever for what’s ahead — new launches, new collaborations, more education, and even bigger experiences in the future.
To everyone who visited our booth, attended our stage presentations, created content with us, supported us online, or simply stopped by to discover Créé:
Thank you.
As always, we can’t wait to see you again at the next IBS. ✨
